1 min read
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A Better Customer 360
Turn fragmented customer data into a strategic asset with a scalable, governed approach to Customer 360
Data Science (2)
5 min read
Using Data to Combat COVID-19
#FlattenTheCurve. #StayHome. #QuarantineLife. They’ve all been trending, and it seems like everybody knows that it’s time to stay at home, indoors,...
5 min read
The Data Behind Love #ValentinesDay
Relationship status aside, It’s hard to avoid Valentine’s Day: from your apps to in-store campaigns to cheesy e-cards filling up your inbox (thanks...
2 min read
The Difference Between Data Cleansing and Data Enrichment
Tucked away in portals across the internet, in different formats, with bad headers, strange encoding, and more – the world of data can be...
3 min read
Adapt or Die: why your business strategy is failing your data strategy
A few years ago I took a call from an analyst at a hedge fund who was looking for external data that would, in his words, provide “alpha.” I...
4 min read
What do campaign contributions tell us about the federal election?
With Canada’s 43rd Federal Election not too far in the rearview mirror, we at ThinkData Works were curious as to what we can learn about our most...
4 min read